Inspired by parents who work in the field of dentistry, the three Rubinshtein brothers created RankMyDentist.com in 2009, a website dedicated to educating both patients and dentists.
The oldest brother Daniel, the CEO of Rank My Dentist LLC and a student at New York University College of Dentistry, seeks to broaden the minds of dentists so that they realize that not only is filling and drilling important, but so is representing dentistry as a brand, because it is a business too.
Geoffrey, the middle brother, is the COO. He previously worked on his parents’ dental website, and understands that having a well-built site is imperative in growing a dental practice. Geoffrey uses his artistic sense and keen attention to detail to provide a site everyone will want to use.
The youngest brother and CFO, Brandon, has worked with his parents to educate patients about the significance of oral and dental hygiene. The goal of the website is to inform patients because the more knowledgeable a patient is, the more people can prevent dental and health related problems.